“You used our service for this, but we can now also do that, which makes it even better.” Keeping prospects in the loopĪnother alternative to a “check-in” email is one that keeps your prospects feeling like you are genuinely connected to them, and speaking to them individually.Ī well-written email drawing attention to your recent blog, inviting them to a webinar or seeking feedback can make them feel valued. “You made an inquiry about this product, we now have a similar one available to you for less money”. “Because you bought from us once, here is a discount for your loyalty.” Offers and add-onsĪnother great follow up (and wake up nudge) for prospects is to provide them with an “exclusive” offer or addition. You are contacting your prospects to share a piece of important news – showing how responsive, on the ball and knowledgeable you are. It could contain, for example, a link to a “How To” video on YouTube, an update on a new technique, a case study, an idea for using your product or service in a novel or innovative way.īrowse through the online news and you may well find a contemporaneous piece that you can use as a hook. One of the best replacements for the “check-in” email is one that provides your prospect database with relevant information or advice they will value.īetter still is if you can give them product/service intel, or general advice, that is shareable on social media and drives new traffic to your website. Worse still, when you next send out a more meaty email with a clearer call to action, your open rates may have dipped. How you deal with this rich mine of potential upselling should be part of a strategic, well-planned, carefully worded and professionally executed marketing campaign.Īnything fluffy or woolly will be greeted with skepticism. If you have captured consumers or decision makers who have opted in or who are already in a satisfactory relationship with you, then you need to nurture them. Don’t waste hot prospectsĬreating a prospect database that includes the email addresses of people offering authentic sales potential is the lifeblood of any business. Your emails need to justify their existence and get the attention of your targets in a way that’s impossible to ignore. Just the very fact you exist and you are “checking in” is not an incentive to buy again, or pop back in your store. If you haven’t heard from your prospects for a while, you have to give them a reason to get back in touch. The ones which seek to re-establish contact with leads that are going cold over time can sound blatantly desperate. If you have recently made a purchase or connected with the company represented in the “check-in” email, such a lightweight form of communication can appear mildly superfluous. Good manners? Good practice? Little gentle nudges? Possibly, but some would argue that they can be at best ineffectual, and at worst counterproductive. “It’s been six months since you bought our goods, so we hope you are still happy.” “We’ve not heard from you for a while, so just to remind you what we do…” “Just checking in to see if you are pleased with your recent transaction….” You had some sort of connection with a company, and soon after you receive a perky communication to say “hi” and remind you what they do. You’ve probably received a few “check-in” emails yourself. This makes them very easy to irritate and disenfranchise. So, if you find yourself itching to whizz out a quick “check-in” email, you might want to read this guide first.Ĭonsumers and decision makers are bombarded with information these days – a tsunami of marketing messages hits them from all angles, including their email inboxes. In fact, the least effective and the blatantly unnecessary ones are the easiest to write. That isn’t an excuse to use them with ill-conceived abandon. Emails represent a great mass communication tool for sales, marketing, and engagement, at little or no cost.
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